Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Open Search
Tag

Hursh

The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

WATCH NOW

The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts from the beginning. In your opinion, what are the most important/useful/favorite blog posts and YouTube videos you’ve done over the years?”

Thanks for the question, Brenna! I give the top three blog posts and videos, ranked by views. That means other library marketing pros found them helpful. I hope you will too!

The Top video was Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle! #LibraryMarketing Show: Episode 8.

A close second was Best Free Ways To Reach Non-Cardholders! #LibraryMarketing Show: Episode 13.

And finally, people love Advice for Digital Signage in Libraries! The #LibraryMarketing Show: Episode 21.

Now for the top three blog posts. The top post is The Best Library Customer Service Advice from an Expert! I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

People also love my early list of the best conference for library marketers. There’s no link because it’s outdated now, but a new list for 2020 is coming out on February 3rd!!

Finally, one of the most popular posts is about how my library increased participation in our summer reading program by 97% one year!

And KUDOS go out to the East Baton Rouge Parish Library System because they have a Library Road show! It’s a whole 30-minute show on YouTube.  It’s well-produced and informative. Great job!

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

Watch Now

Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: “Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in our service and I’m thinking a one-pager with some face to face training will help. Marketing teams (if the service is lucky to have one!!) are generally small and we need everyone to take ownership!”

Plus you’re gonna want to watch through the Kudos sections!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

1

Welcome New Cardholders and Make Them ❤️ Your Library! The Library Marketing Show: Episode 24

Watch Now

Lisa at Oshkosh Public Library asks “Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow up to gauge their new cardholders’ experiences and ultimately turn them into regular library users? I’m talking about libraries that do a great job engaging with new cardholders – not just bombarding them with all the rules involved with using the library.”

I use an email drip campaign to introduce the best of what my library offers. But readers, help a sister out! Tell us what you do in the comments.

KUDOS this week to the Princh blog for their blog article “Why The Library Intimidates Me.” It was heartbreaking and great food for thought for library marketers. Read it here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

Watch Now

There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and how I almost missed an opportunity to put this one thing to use when making changes to my library’s print publication!

Also Kudos go out to NoveList for the free book The Secret Language of Books, which is incredibly helpful for marketing your collection. You can get a free print or digital copy!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

A WordPress.com Website.

Up ↑