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I Broke This Library Social Media Rule… and You Should Too!

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The #LibraryMarketing Show, Episode 42

In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked… and how she figured out it’s actually a good rule to break!

Also Kudos to The State Archives and Records Authority of New South Wales (NSW State Archives and Records) in Australia for their incredible interactive online jigsaw puzzle!  

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Three Tips to Navigate the Tricky Job of Fundraising for #LibraryGivingDay During a Pandemic

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In this episode, Angela talks about how to navigate the tricky job of fundraising for your library during the pandemic… or anytime.  Library Giving Day is April 23. I’ll share three ideas for raising much needed library funds during a crisis.

Also Kudos to the Tredyffrin Township Public Libraries for their fantastic YouTube channel. Watch their clever database promotional parody video here: https://youtu.be/cS0J99KWaGA And be sure to subscribe to their channel.

More Help During Covid-19

What Will Happen to Library Summer Reading Programs This Year?

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Thank you for your response. ✨

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.    

 

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Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

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In this episode, I’ll share why reading for escape is important! Libraries are so focused on learning and connecting people to resources to help them with the transition to remote learning that we might forget we don’t always have to be educational. Here’s a great article from Jordan Kisner in the New York Times about why people fall in love with reading. 

Here are some places to find booklists for “escape” reading that you can share with your patrons.

10 Books to Warm the Soul from Food52 

The Best Books to Read While Social Distancing from Fortune.com 

Books to Escape Reality from the Daily Beast

Books to Keep Kids Happy During Quarantine from The Conversation.Com.

Also Kudos to the Schlow Library in State College, Pennsylvania. They’ve come up with a way to extend a public meeting space to patrons even though their physical library is closed. They’re helping people reserve Zoom meeting rooms!

More Help

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Recording of live session on promoting your online resources through social media. 

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

← Back

Thank you for your response. ✨

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

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In this episode,  I’ll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ.

I mentioned I’m doing three live webinars this Thursday, March 26 on social media marketing for libraries for EBSCO. The content is all the same for each so register for the time that’s best for you here.

Also Kudos to the Peters Township Public Library in McMurray, Pennsylvania. Like many libraries in the US, they are closed to the public but they created a Hogwarts Digital Escape Room that is pretty fantastic.  

More Help

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

← Back

Thank you for your response. ✨

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

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In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic.

More Help

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

How Libraries Are Responding to the Coronavirus Threat and How Your Library Can Prep for Any Crisis

Plus kudos go out this week to the Lake Macquarie Library system in Australia. They have a new app and it’s pretty darn amazing.

Subscribe to this series to get a new video tip for libraries each week!

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

← Back

Thank you for your response. ✨

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Practical Tips for U.S. Libraries to Promote the 2020 Census

The Library Marketing Show Episode 36

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On March 12, people in the U.S. will start to receive an invitation to participate in the census. This is the first time respondents will be urged to respond online. In this episode, we talk about why it’s so important for libraries to promote the census and make sure everyone in our communities get counted. Plus practical tips!

How is your library helping with the census? Let me know in the comments.

More help

American Library Association Census Guide for Libraries

Public Libraries Online Podcast About the Census

Also KUDOS this week to the New York Public Library. They are celebrating their 125th anniversary and they put out a fantastic list of their favorite 125 books. The hosts of their podcast, The Librarian is In, will be reading and reviewing books from this list this year. How many have you already read? (I’ve read 20. Pretty sad!)

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

← Back

Thank you for your response. ✨

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34

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This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader’s advisory expert. Her seminar made me think about how to improve library book promotion. You’ll learn four things that can help you with your library collection promotion.

Also, KUDOS in this episode go out to Greenfield Public Library in Greenfield, Massachusetts which recently received great press for their pop-up library initiative. Get out of your building and reach out to the community. That’s good marketing!

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  Need help with your library marketing? Email me at ahursh@ebsco.com.

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Stats to Consider Before Your Library Dumps Facebook!

The Library Marketing Show: Episode 33

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In this episode, we talk about a hot button issue: deleting your library’s Facebook account.

Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go over a few key Facebook statistics to consider before you make a decision. NO JUDGEMENT HERE! Stats are courtesy of Social Media Today.

Also kudos to the Evanston Public Library for their brand-new podcast. It’s getting great buzz and I can’t wait to listen. Read more about the podcast here. And, if you want to start your own, here’s some advice from a library podcast expert.

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

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The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts from the beginning. In your opinion, what are the most important/useful/favorite blog posts and YouTube videos you’ve done over the years?”

Thanks for the question, Brenna! I give the top three blog posts and videos, ranked by views. That means other library marketing pros found them helpful. I hope you will too!

The Top video was Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle! #LibraryMarketing Show: Episode 8.

A close second was Best Free Ways To Reach Non-Cardholders! #LibraryMarketing Show: Episode 13.

And finally, people love Advice for Digital Signage in Libraries! The #LibraryMarketing Show: Episode 21.

Now for the top three blog posts. The top post is The Best Library Customer Service Advice from an Expert! I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

People also love my early list of the best conference for library marketers. There’s no link because it’s outdated now, but a new list for 2020 is coming out on February 3rd!!

Finally, one of the most popular posts is about how my library increased participation in our summer reading program by 97% one year!

And KUDOS go out to the East Baton Rouge Parish Library System because they have a Library Road show! It’s a whole 30-minute show on YouTube.  It’s well-produced and informative. Great job!

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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