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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing data

Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.

Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →

The Bloody Hell of Library Marketing Data and How to Stay Sane

Let's be real. When you work at a library, the process of collecting and analyzing data on your marketing initiatives can be messy, tedious, time-consuming, and boring as hell. I speak from experience. I am a data-collection freak but I... Continue Reading →

Do What You Gotta Do: Sometimes the Experts are Wrong

My Twitter feed is jammed with advice from marketing experts. My podcast app is loaded with how-to shows and interviews with top professionals who fill my head with ideas about how to engage my audience and drive usage at my library. And... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

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