Let's be real. When you work at a library, the process of collecting and analyzing data on your marketing initiatives can be messy, tedious, time-consuming, and boring as hell. I speak from experience. I am a data-collection freak but I... Continue Reading →
My Twitter feed is jammed with advice from marketing experts. My podcast app is loaded with how-to shows and interviews with top professionals who fill my head with ideas about how to engage my audience and drive usage at my library. And... Continue Reading →
Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →
