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How to Reverse Engineer Your Library Marketing Social Media Audiences! The Library Marketing Show: Episode 29

WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos go out to Cesar from the... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Four: Maximizing YouTube for Video Plus What About Tumblr, Snapchat, and TikTok?

This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Three: How to Make LinkedIn and Pinterest Work as Your Secret Weapons

This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →

Four Sneaky Ideas to Insert Marketing Tactics Into Your Everyday Work as a Librarian

I need your help! In a few weeks, I'm giving a short online seminar to library directors about marketing! I have 15 minutes to convince them to throw their full support behind library marketing. I really want this talk to... Continue Reading →

The Five Most Pressing Social Media Problems Faced by Every Library Marketer

This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →

Sensational and Free (or Cheap) Social Media Scheduling Tools

A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →

How to Create a Social Media Strategy That Actually Works

The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →

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