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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library social media

🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library

https://youtu.be/-2H86qFRnd0 Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →

It’s Time To Make a Decision About Twitter: What Your Library Can Do in the Wake of New Restrictions

https://youtu.be/R-sTGHLXGoY Watch this video The #LibraryMarketing Show, Episode 187: As if Twitter wasn't difficult enough for libraries... the rules have changed again. And it's not good news. On April 15, Twitter began restricting access to the "For You" feed. The... Continue Reading →

My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions

https://youtu.be/wh9h1pMP92A Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts... Continue Reading →

Should Your Library Build Community Using Facebook Groups? (SPOILER ALERT: There’s a Better Way!)

https://youtu.be/3JemJvELF6w Watch this week's episode The #LibraryMarketing Show, Episode 184: A viewer wants to know if libraries should use Facebook Groups to build community. For-profit companies are doing it (or are they??) so why wouldn't it work for libraries? I'll... Continue Reading →

Be the Social Media You Want To See in the World: Advice on Building Community From a Library Marketer

Photo courtesy Cincinnati and Hamilton County Public Library Erica Freudenberger really, really loves her job. “I have the best job in the world!” For the past six years, she's been the outreach, engagement, and marketing consultant at the Southern Adirondack... Continue Reading →

How to Manage Your Library’s Social Media Promotions in Ten Minutes a Day!

https://youtu.be/bWReegZljZA Watch the video here The #LibraryMarketing Show, Episode 183: Are you the only person handling your library's social media promotions? Do you have about 1000 other tasks you need to complete at work each day? You don't have to... Continue Reading →

The Behind-the-Scenes Story of How Two Neighboring Libraries Teamed Up To Create a Fake Rivalry Video for Promotional Success

Photo courtesy Cincinnati and Hamilton County Public Library Tamara Murray moved around a lot as a kid. But her family settled in Westerville, Ohio when she was 11 years old. She’s lived there ever since and now works for the... Continue Reading →

📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel

https://youtu.be/Cc-NuIQxj9M Click here to watch the video The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help! Grace wrote in with this request: "I am interested in working on our YouTube channel but I am really struggling with... Continue Reading →

There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →

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