This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: Facebook Instagram TikTok In the coming weeks, I'll be sharing the latest best practices for Pinterest,... Continue Reading →
Watch Now The Library Marketing Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →
Watch Now The Library Marketing Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →
Watch Now The Library Marketing Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →
Watch Now The Library Marketing Show, Episode 97 In this episode, I'll address a post I saw recently on the Libraries and Social Media Facebook page. A library staffer shared their plans to pull back on the amount of posts... Continue Reading →
Watch Now The Library Marketing Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →
WATCH NOW The Library Marketing Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →
In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →
Watch Now The Library Marketing Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 