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New Advice on Hashtags for Library Social Media: What You Need To Know for Each Platform

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#LibraryMarketingShow, episode 296

Hashtags. They’re not dead, but things are changing, and the way we should use them is also changing.

There’s a new article from the Content Marketing Institute that outlines the changes to hashtags. I’m going to go through it with you so you don’t have to, and give you some hashtag-specific tips for each social media platform in this episode of the Library Marketing Show.

Plus, we’ll give kudos to half a dozen libraries that won a big award.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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🫢The Surprising Secret to Higher Social Media Engagement for Your Library

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#LibraryMarketingShow, episode 295

What if I told you that posting less frequently on social media could actually help your library reach a wider audience? I know it sounds backward, but I think I’m on to something here, and I’ve got some data to prove my theory!

So we’re going to talk about why fewer posts lead to more engagement in this episode of The Library Marketing Show. Plus, we’ll give kudos to a library system that just released a beautiful and tangible way for patrons to take a piece of the library with them wherever they go!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Top Social Media Platforms for Libraries to Engage Kids

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#LibraryMarketing Show, episode 260

A fascinating new report may help your library decide which social media platforms you should use to post content specifically aimed at your youngest readers! We’ll break down the topline results and talk about how to take advantage of this new data in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library mentioned on a major national comedy show… and they didn’t even plan this press!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Posting on Threads: A Smart Move for Libraries or a Waste of Time?

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#LibraryMarketing Show, episode 259

A viewer has a question: What is going on with Threads, and should your library start taking this newish social media platform seriously?

I’ve done some research and what I’ve found is very interesting. We’ll dive into that topic in this The Library Marketing Show episode.

Plus we’ll give kudos to a library with a fun, quirky approach to social media and send a special shout-out to the staff behind the magic!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤫The 2 Secret Tricks I Use To Get More Organic Reach for Facebook Posts

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#LibraryMarketing Show, episode 230

Not long ago, I got back in the social media game posting for the company I work for, NoveList. Very quickly, I remembered how difficult it is to get organic reach on regular Facebook feed posts!

But then I learned two little tricks that take me about 30 seconds a day. They work! So I’m going to share them with you in this episode

Plus, kudos go to a library that got national press coverage for an initiative to get people back into their physical branches.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Shocking Results of a New Survey May Have You Completely Rethinking Your Library’s Social Media Strategy

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#LibraryMarketing Show, episode 229

I was shocked by the results of a new Pew Research Center survey.

The survey asked adults in the U.S. which social media platform they used the most. And the top result was NOT Facebook!

Get the topline results and an action step to use for your library marketing in this episode.

Plus, kudos go to a library that received an award for the 17th year in a row!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Which Is Better for Library Promo Videos, TikTok or Reels?? The Latest Data Settles the Debate… for Now!

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#LibraryMarketing Show, episode 227

TikTok or Reels. Which one is better for library marketing?

I came across some new research that will help you determine where to spend your precious energy and time on library marketing. The answer is revealed in this episode.

Plus, kudos go to a library that showed authenticity when it made a mistake on New Year’s Day!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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