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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Library Social

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

How to Reverse Engineer Your Library Marketing Social Media Audiences!

The Library Marketing Show: Episode 29 WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos... Continue Reading →

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