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Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

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The Library Marketing Show, Episode 62

In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good!

She also shares Kudos with the Madison Public Library for their back-to-school teacher button project.

Check out the virtual conferences I’ll be attending. Let’s connect!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

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The Library Marketing Show, Episode 61

In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!

She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Why Your Library Should Have One Social Media Account to RULE THEM ALL!

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The  Library Marketing Show, Episode 59

Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.

It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.

Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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I Took a Vacation… and Realized Two Big Things About Libraries and Library Marketing!

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The Library Marketing Show, Episode 57

Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you.

And she shares kudos this week for all the libraries who managed to pivot super fast and make their Summer Reading work in a pandemic. It was HARD WORK and you deserve kudos! 👏👏

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

The VERY LATEST Info on #Pinterest and What It Means For Library Marketing!

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The Library Marketing Show, Episode 56

Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.

Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

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The Library Marketing Show, Episode 53.

Angela issues a call to action to libraries to join in the movement to create a new utility… one that will ensure everyone in your community truly has access to library.

Also Kudos to the Nashville Public Library for their incredibly creative curbside video. You just have to watch it!  Nominate someone to receive kudos by commenting below or on SuperLibraryMarketing.com.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series on YouTube to get a new video tip for libraries each week! Thanks for watching.

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COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

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The Library Marketing Show, Episode 52

Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It’s okay. You are not alone. Here is a great study about how stress affects your brain. Angela shares her personal tips for coping with stress in this unique time.

Do you have tips or coping mechanisms? Please share them in the comments.

Also Kudos to Rutherford County Library System IT Administrator, Kevin Robertson, for creating this great “bounce back” page of resources for patrons. Kevin was nominated by Carol Ghattas of Linebaugh Public Library. Nominate someone to receive kudos by commenting on this post.

What did you think of this episode? Do you have an episode suggestion? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!  

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Google’s New Social Media Platform and What it Means for Library Marketing!

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The Library Marketing Show, Episode 51

Angela talks about Google’s new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard?

Check it out here.

Also Kudos to Kelly Passek, a school librarian in VA. She is delivering books to the kids in her district by drone.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

You might also like these videos

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

 

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The Library Marketing Show, Episode 50

Angela answers a viewer question from a viewer who asked, “Is it okay to post non-library content on your library’s social media accounts?”

Also Kudos to Starkville Public Library in Starkville, Mississippi. See why Angela loves their storytime videos.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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