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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Print Marketing

You Don’t Have to Choose Between Print and Digital Books: How to Promote Your Collection to Patrons Who Use BOTH Formats

Image courtesy Cincinnati and Hamilton County Public Library Dear readers: I have a poll for you to take this week. Thanks in advance! Answer this question How many times have you been asked the question: which do you prefer most,... Continue Reading →

DON’T Feel Conflicted About Digital vs. Print Promotions at Your Library! Here’s Why You Need Both. [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 133: In this episode, I'll address a recent discussion in the chat of a virtual conference I attended. The commenter said, "I struggle with marketing our digital collection when my goal is getting... Continue Reading →

Seven Cheap and Clever Ways to Bridge the Digital Divide and Promote Your Library to People Who Don’t Have Internet Access

  If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →

The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →

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