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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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social media advice

The 2023 Guide to Social Media for Libraries: New Facebook Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. The guide to LinkedIn can be found here. In the next few weeks,... Continue Reading →

Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

https://youtu.be/Mh4nQKu73vQ Watch now⬆️ The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter. Elon Musk's takeover of the social media platform has put accounts at risk. I'll explain the threat and the... Continue Reading →

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →

What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

Watch Now The  Library Marketing Show, Episode 58 Angela is back in her outdoor work space. She answers a question from a viewer who said: "We have gotten a lot of criticism recently for posting too much on social media.... Continue Reading →

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

  Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

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