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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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social media advice

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Facebook

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: InstagramTikTokLinkedInYouTubePinterest These are the top platforms used by libraries according to a survey I conducted. Facebook... Continue Reading →

Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →

What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

Watch Now The  Library Marketing Show, Episode 58 Angela is back in her outdoor work space. She answers a question from a viewer who said: "We have gotten a lot of criticism recently for posting too much on social media.... Continue Reading →

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

  Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

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