Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok Twitter Instagram YouTube... Continue Reading →
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Twitter TikTok YouTube... Continue Reading →
Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!
I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →
Twitter Changes Their Image Policy, New Instagram Trends, and the Best Times to Post on Each Platform!
Watch Now The Library Marketing Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →
Listen To This! How To Use Social Listening To Gain New Insight and Catch Promotional Opportunities for Your Library
In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →
The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!
I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →