This is the first in a six-part series on social media best practices for libraries in 2021. I'm researching the most up-to-date tips for posting on the six platforms most often used for promotions by libraries: Facebook, Twitter, Instagram, LinkedIn,... Continue Reading →
I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →
This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →
Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →
I suspect my library's relationship with Snapchat will mirror your library's experience. About two years ago, we claimed our account on this burgeoning platform and started experimenting with content and engagement. It was fun and different. We had high hopes... Continue Reading →
