This is the first in a six-part series on social media best practices for libraries in 2022. Instagram tips for 2022 are here. In the weeks to come, I'll be sharing the latest best practices for LinkedIn, Pinterest, YouTube, and... Continue Reading →
I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →
Watch Now The Library Marketing Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →
In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →
This is the fourth in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here. Get the guide for Twitter here. And read everything you need to know about Instagram here. I’m researching the... Continue Reading →
I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 