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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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social media for libraries

Twitter Changes Their Image Policy, New Instagram Trends, and the Best Times to Post on Each Platform!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →

Listen To This! How To Use Social Listening To Gain New Insight and Catch Promotional Opportunities for Your Library

In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →

The 2021 Guide to Social Media for Libraries: YouTube

This is the fourth in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here. Get the guide for Twitter here. And read everything you need to know about Instagram here.  I’m researching the... Continue Reading →

The 2021 Guide to Social Media for Libraries: Facebook

This is the first in a six-part series on social media best practices for libraries in 2021. I'm researching the most up-to-date tips for posting on the six platforms most often used for promotions by libraries: Facebook, Twitter, Instagram, LinkedIn,... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

Now Is the Time For Your Library to Get Back to Snapchat

I suspect my library's relationship with Snapchat will mirror your library's experience. About two years ago, we claimed our account on this burgeoning platform and started experimenting with content and engagement. It was fun and different. We had high hopes... Continue Reading →

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