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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

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In this episode,  I’ll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ.

I mentioned I’m doing three live webinars this Thursday, March 26 on social media marketing for libraries for EBSCO. The content is all the same for each so register for the time that’s best for you here.

Also Kudos to the Peters Township Public Library in McMurray, Pennsylvania. Like many libraries in the US, they are closed to the public but they created a Hogwarts Digital Escape Room that is pretty fantastic.  

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Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

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In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic.

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Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

How Libraries Are Responding to the Coronavirus Threat and How Your Library Can Prep for Any Crisis

Plus kudos go out this week to the Lake Macquarie Library system in Australia. They have a new app and it’s pretty darn amazing.

Subscribe to this series to get a new video tip for libraries each week!

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

Go back

Your message has been sent

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Stats to Consider Before Your Library Dumps Facebook!

The Library Marketing Show: Episode 33

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In this episode, we talk about a hot button issue: deleting your library’s Facebook account.

Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go over a few key Facebook statistics to consider before you make a decision. NO JUDGEMENT HERE! Stats are courtesy of Social Media Today.

Also kudos to the Evanston Public Library for their brand-new podcast. It’s getting great buzz and I can’t wait to listen. Read more about the podcast here. And, if you want to start your own, here’s some advice from a library podcast expert.

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

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In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How to Reverse Engineer Your Library Marketing Social Media Audiences!

The Library Marketing Show: Episode 29

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A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues?

I do, but I reverse engineer it! I’ll explain in this video.

Also, kudos go out to Cesar from the Austin Public Library in Austin, Texas. He wrote an article in the Texas Library Journal on the topic of social media ambassadors, how they work and why your library needs them. We hear a lot about using influencers on social media but the traditional influencer model doesn’t really work for libraries. And this is a version that will work. These are volunteers who willingly help promote your library on their personal social media channels. We know social proof is really important in social media promotion-that idea that other people are really into this one particular thing, your library because it gives people FOMO and a sense that they might be missing out if they don’t get in on some library action! Cesar lays out how his library recruits and uses ambassadors and how they’ve helped the Austin Public Library.   

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

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In this episode, we’ll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN’T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and how to convince them that digital promotions are worth time and effort. Thanks for the question, Jenny!

You can submit a question or a discussion topic by going to this page and filling out the form.

Also Kudos to Stark County Library in Canton, OH –find out why I think they’re amazing.

And a book review of “Calypso” by David Sedaris PLUS find out which book I couldn’t finish and why!

Stay in Touch

I’m speaking at two conferences this fall and you can register for both on the Upcoming Events page. I just finished the slides for OLC! I’m really excited about that one. Details about the talks at both conferences are on the page and more events are coming soon!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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