https://youtu.be/-2H86qFRnd0 Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →
https://youtu.be/O7baq39FgkY Watch this video The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right? I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Francesca Castro has been visiting libraries for as long as she can remember. “My mother took me to children's programs at the public library when I was very young,” recalled Francesca. “Then,... Continue Reading →
https://youtu.be/-KInQ3HieqA Select the video above to watch this episode. The Library Marketing Show, Episode 169: We have news that could have an impact on your library's social media strategy. First, TikTok is testing audience insights, which give you a deeper... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook Twitter YouTube Instagram TikTok... Continue Reading →
https://youtu.be/xV04cRLQcTY The Library Marketing Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries. YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature.... Continue Reading →
https://youtu.be/T02DMvNq3yU The Library Marketing Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →
Watch the Video Now The Library Marketing Show, Episode 156 In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 