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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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TikTok

New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

https://youtu.be/T02DMvNq3yU The Library Marketing​​​​​​​​ Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →

TikTok Tests a New Feed Option and It Could Have Major POSITIVE Implications for Your Library Social Media Promotions…Plus More News From Instagram and Google

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156 In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

Big News About TikTok and Instagram Plus the Pros and Cons of a New Study About the Best Times To Post to Each Platform: New Social Media Updates for Libraries [VIDEO]

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 140: In this episode, we'll share three HUGE pieces of news in the social media world. Libraries will want to hear about these and think about how they affect their work. The updates... Continue Reading →

Instagram Adds Automated Captions, Facebook Expands Reels, and TikTok Goes Long: The Top Social Media Headlines for Libraries [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 136: In this episode, we'll share the top three headlines and changes coming to Instagram, Facebook, and TikTok, and talk about their impact on library promotions and marketing. Kudos in this episode go... Continue Reading →

Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

Watch Now The Library Marketing​​​​​​​​ Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →

The Library’s Guide to TikTok: The Pros and Cons of Joining One of the Hottest Social Media Platforms

Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!)  and books. I’m outside of the platform’s... Continue Reading →

NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →

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