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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Video

Push Play and Record: The Library’s Guide to Video Production (including a list of equipment to fit your budget!)

Photo courtesy Cincinnati and Hamilton County Public Library There is nothing like putting a face on a story. In my television news days, we worked hard to get on-camera interviews for every story. We knew that there was no better... Continue Reading →

📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel

https://youtu.be/Cc-NuIQxj9M Click here to watch the video The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help! Grace wrote in with this request: "I am interested in working on our YouTube channel but I am really struggling with... Continue Reading →

🤦I Screwed Up! Why You Should Never Trust Artificial Intelligence (AI) To Handle Your Library’s Closed Captioning

https://youtu.be/O87n6atiMg0 Watch Now The Library Marketing Show, Episode 177: I made a big mistake. I trusted Artificial intelligence (AI)! It was embarrassing but... it's a great lesson for me and for your library. In this episode, I'll share what I... Continue Reading →

The Absolute MOST Important Step in Library Marketing…Revealed!

Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

Watch This Episode In this episode of The Library Marketing Show, Angela answers a webinar question: "How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if... Continue Reading →

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