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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Why Libraries Need to Act Like Book Experts Again!

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#LibraryMarketingShow, episode 337

There’s something that should feel completely obvious about libraries. But lately, it almost feels radical to say out loud: libraries are book experts.

Libraries build trust and relevance when they actively help patrons discover books, authors, and reading experiences, not just access materials.

In this episode of The Library Marketing Show, I explore what it means for libraries to reclaim that role and why leaning into book expertise could be one of the most powerful library marketing strategies we have.

Plus, a library is nominated for kudos for its inventive short-form video!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Kids Are Reading Less: How Libraries Can Respond

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#LibraryMarketingShow, episode 336

A new study suggests that kids are reading less. And while that trend is concerning, it also creates an important opportunity for libraries!

At a time when families, educators, and communities are worried about literacy and reading habits, libraries are uniquely positioned to become part of the solution.

In this episode of The Library Marketing Show, I break down what the research says, why it matters for libraries, and how you can use these insights to strengthen your library marketing and support literacy in your community.

Plus, kudos go to a group of libraries that received press coverage that you can emulate!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

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Circulation Trends Every Library Marketer Should Know

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#LibraryMarketingShow, episode 331

Library circulation isn’t what it used to be — and that’s not necessarily a bad thing.

A viewer recently asked about these changes, so I dug into the data. In this episode of The Library Marketing Show, I walk through five circulation trends and what they mean for how libraries should market their collections moving forward.

Plus, we’ll give kudos to a library whose promotion helped some unhoused people move into a safer situation!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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How Libraries Can Promote Their Collections in the Age of AI

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#LibraryMarketingShow, episode 330

AI can generate quick answers, but that doesn’t mean it replaces the value of a library collection.

A viewer recently asked how libraries can promote their collections as an alternative to AI, and I thought it was a fascinating question.

In this episode of The Library Marketing Show, we explore ways to position the library’s collection as something deeper, richer, and more trustworthy than an AI summary.

Plus, find out why a project that involves the whole of the United States is getting kudos!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Opt-In vs Opt-Out Email Marketing: What Should Libraries Do?

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#LibraryMarketingShow, episode 329

Should libraries stick with traditional opt-in email marketing or consider moving to an opt-out model?

A viewer recently asked this question, and it opens up an important conversation about reach, engagement, and email reputation.

In this episode of The Library Marketing Show, I share my perspective on this sometimes controversial topic and offer guidance for libraries that might be considering a change.

Plus, we’ll award kudos to a library using social proof to promote its value across its whole community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Is Format Placement to Blame For Low Circulation? How to Tell and What To Do About It!

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#LibraryMarketingShow, episode 328

What do you do when one format in your library collection just isn’t circulating the way it used to?

A viewer of The Library Marketing Show is facing exactly that challenge and reached out for advice. In this episode, I share a few marketing ideas that could help revive interest and invite you to contribute your own suggestions as well.

Plus, we’re giving kudos to a library that is handing out VERY special, limited edition library cards!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Listening to Library Users: A Wake-Up Call for Library Marketing

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#LibraryMarketingShow, episode 320

A few weeks ago, I made a shocking discovery.

I talked to library users. And what they revealed shook me.

The conversation ignited unexpected controversy on LinkedIn and exposed a blind spot many libraries don’t realize they have. In this episode of The Library Marketing Show, I break down what I heard, why it matters, and how libraries can turn this uncomfortable insight into a powerful opportunity.

Plus, kudos go to a library reaching a new section of its community with book recommendations!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Transform Your Library Into the Ultimate Reader Magnet With These New Insights

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#LibraryMarketingShow, episode 298

Have you ever wondered how your community discovers books? Here’s a spoiler alert…

It’s not just on your shelves! A new study explores the discovery habits for books in Canada, the U.S., Australia, and New Zealand. I’ll give you the highlights and three smart marketing tips for each area that you can do to promote your collection in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for a program that promotes Freedom to Read without being partisan or political.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

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Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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📚2 Concrete Ideas To Boost Circulation and Prove Your Value Through Specific Library Promotions

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#LibraryMarketing Show, episode 228

A new study about books and publishing reveals two concrete action steps you can take to prove the value of your library and increase circulation! Those steps are revealed in this episode.

Plus, kudos go to a library that received coverage for an event on Yahoo News!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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