Watch the Episode Now The Library Marketing Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library When I was a child, my first pet was a goldfish. I named it Goldie. Totally original, I know. Goldie lived in a glass bowl decorated with neon-colored rocks and a tiny... Continue Reading →
Image courtesy Cincinnati and Hamilton County Public Library Dear readers: I have a poll for you to take this week. Thanks in advance! Answer this question How many times have you been asked the question: which do you prefer most,... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →
Watch Now The Library Marketing Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →
I have an obsession. I check my holds list on my library's website pretty much every single day. This is no lie. At my library, each cardholder has a dashboard. You can see all the items you've put on hold... Continue Reading →
Watch Now The Library Marketing Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →
Watch Now The Library Marketing Show, Episode 109 In this video, I'll share four ways you can make sure the public knows about the many wonderful children's books you have in your library's collection. Kudos in this episode go to... Continue Reading →
In just a few weeks, the annual summer reading program will kick off at libraries in the U.S., Canada, and the U.K. And for the second year in a row, libraries are struggling to create a program that engages the... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 