I recorded this episode during the Association of Rural and Small Libraries Conference in Reno, Nevada. I’ll share my biggest piece of promotional advice for my new friends who work for small and rural libraries.
I’ll also share kudos in this episode to someone very special.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.
Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
For libraries large and small, public, private, and academic, there is but one powerful promotional tool that you can use to reach as many people as possible.
It’s an email.
When you have limited staff, limited time, and an audience that is scattered across a large geographic area or is not comfortable coming into the building, email is the most effective method of communication.
And while the digital divide is still a very real and present problem for many communities, access to the internet is improving.
The latest Pew Research Center study released in August of this year shows that rural residents have seen a nine-percentage point rise in home broadband adoption in the last five years. 72 percent of rural Americans have high-speed internet access. Smartphone ownership also rose nine percentage points among rural residents in the past three years.
That’s a significant portion of your audience that’s reachable by email.
And the beautiful part is when you build a subscriber list, it’s all yours. No algorithm can touch it!
Segmenting your audience by their self-identified interests is the most effective way to market your library by email. Once you’ve created your segments, the next step is to build your subscriber lists. That’s your golden ticket to promotional success.
Here are 12 super easy ways to do that.
Sign up people whenever you interact with them.
I’ve got a thing for candles that smell like baked goods.
Every single time I stock up at Bath and Body Works or Yankee Candle, I am asked for my email at checkout. And I always give it to the cashier.
Why? Because I know I’ll be sent coupons. This means I’ll be able to enjoy the scent of sugar cookies or freshly baked apples wafting through my house without having to turn on my oven.
Every time your library staff talks with a patron, whether it’s by phone, chat, at the desk, or at outreach events, they should be asking for their email. Train staff to ask for email at every opportunity.
Create a form sign up for holds and self-service checkouts.
Some of our patrons prefer not to interact with staff. They love self-service. They may dart in and out of your building to get their holds. (That’s me!)
For these low-interaction patrons, create a form as a bookmark. Ask for the person’s name and email. If you have segmented email lists, you can ask them to check off the ones they’d like to subscribe to. They can return the form when they return their items. Or, even easier…
Add an opt-in page to your website.
Your bookmark can simply include the URL to a landing page on your library website where people can opt-in to your segmented lists. You might also include a QR code that takes people directly to your opt-in page.
An opt-in page is also handy for the next four suggestions.
Ask staff to include a link to your opt-in page in their email signatures.
Library staff send a lot of emails to patrons, community members, presenters, and stakeholders. They can help build your subscriber lists by including a line with an embedded link to your opt-in page in their email signature.
Start an opt-in campaign.
Send an email to your current subscribers and ask them to opt-in to other segmented lists. You can also give them the option to opt-out of any lists they may not be interested in any longer.
It may seem counterintuitive to remove people from your email list to grow your email list. But your current email subscribers are more likely to engage with other lists.
Also, their interests may have changed since they signed up. Give them the chance to update their subscriptions. They’ll be more likely to engage with the emails you send to them.
Cross-promote your least popular list to subscribers of your most popular lists.
Experiment with cross-promotion to give your least popular lists improved visibility. Include a few teaser lines in your email or e-newsletter and a link to sign up.
Promote your lists on your social media cover photos or headers.
Pick a list to promote by looking at the demographics for each of the social media platforms your library uses. You’ll be able to pinpoint which of your segmented lists will resonate the most with the followers of that platform.
Or you can highlight your opt-in page, where people can choose from all your lists. Then create a high-quality graphic and include instructions for signing up in the caption, and watch your list grow.
Share email previews on your library’s social media accounts.
Sharing a portion of your emails or e-newsletters is a great way to attract your audiences and entice them to join your email list.
Doing this demonstrates the value of your library and your email messages. Community members will be more likely to sign up if you give them a preview of what you’ll be sending them.
Promote your emails in your YouTube video descriptions.
Include a plug for your email lists every time you upload a video. One line at the beginning or end of your video description is all you need.
This is especially effective if you create a how-to video. Tell your viewers that they can sign up for more informative content and instruction by clicking the link in your description.
Promote your emails on your blog
For every blog post you publish, include a line that asks readers to sign up for one of your subscriber lists.
This works well when you match the content of the list with the content of your blog post.
Put the “ask line” somewhere in the first two-thirds of the blog post to catch readers who might not read your post all the way to the end.
Encourage subscribers to forward your emails.
Include social sharing buttons and an “Email to a Friend” button in your emails. Also, at the bottom of your emails, include a “Subscribe” call to action with a link so that the people receiving the forwarded emails can easily opt-in too!
Send great content.
If your emails are informative and interesting, your library will get a reputation… a good one.
Your communications will be viewed as valuable. People will always look forward to receiving your emails. They’ll be more likely to forward them to their friends, family, and co-workers. And this will help you to gather additional subscribers.
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I check my holds list on my library’s website pretty much every single day.
This is no lie.
At my library, each cardholder has a dashboard. You can see all the items you’ve put on hold and how many cardholders are in line in front of you.
You can also put books, DVDs, and CDs on a “for later” shelf. If you’re like me, you’ll check that shelf religiously.
After checking my print item holds, I open the Libby app and check the status of all the audiobooks I’ve put on hold. I try to guess which audiobook has the best potential to be made available at the exact moment I finish my current audiobook.
That’s totally normal, right?
I promise you that there are thousands, nay, tens of thousands of readers who partake in this same obsessive routine. Libraries who capitalize on that obsession get higher circulation numbers. And the more people engage with your collection, the more they are likely to engage with other parts of your library.
That’s why I am an advocate for robust and strategic collection promotion. But most library marketing teams spend their energy and resources promoting programs.
75 percent said promoting programs and events. A mere FOUR PERCENT said promoting their collection.
(Excuse me now while I have a short cry).
These libraries are missing a crucial fact about their cardholders.
People want the collection items. That’s why people get a card. And that’s the main way people use their card once they’ve got it.
The Public Library Survey Report‘s latest data, released in August, showed that there were 2.2 billion items circulated in 2019, about seven items per person in the United States.
By comparison, there are almost 125 million program attendees at public libraries. If each of those attendees only attended one program, that would account for only 38 percent of the total population in the U.S.
And most libraries spend significantly more on their collection than they do on anything else. Library Journal’s 2021 Budgets and Funding Survey shows that libraries spent 11.2 percent of their total budget on materials in 2020.
I am certain the data for other countries is similar.
If your library is putting resources into your collection, you must promote it. That’s the truth no matter what size library you work in.
But my gosh does it seem intimidating. Where do you start? And how do you get the most bang for your buck, in terms of circulation success?
Here are four easy things you should do right now to promote your collection. Because it’s what your community wants and needs from you.
Create FOMO with email.
Last month, I spoke to a self-described “library fan” who confessed to me that she often buys books because she didn’t know her library had new titles for checkout.
Most people don’t even think about turning to the library when their favorite author releases a new book. A concentrated collection marketing effort will change that.
Holds are a promotional opportunity. And the Fear of Missing Out (FOMO) is a real and tangible driver of promotional success.
So, promote your titles, especially new titles, using email. Include a line telling your cardholders that they are getting a jump on the holds list. Your most avid cardholders will pounce at the chance.
You can start small. Send an email once a month promoting three titles. Include a link to your catalog that will allow people to check that title out in whatever format they prefer.
All you need to do is include the book jackets, a short annotation, and a link. There are email programs designed specifically for libraries that make this process super easy.
You can also create a list of titles that aren’t new, but that are related by story element to the new titles which are the primary focus of your email. Give cardholders the option to check out these older titles while they wait for the newer titles.
Make sure you track holds and checkouts of the titles you promote in your email. That will give you some data to help you make decisions about what to promote next month. It will also be proof of the effectiveness of your work.
In my experience, one email a month can drive a circulation increase on average anywhere from 125 percent to 375 percent!
Strategically “upsell” your collection
Upselling is a sales term in which customers are encouraged to buy a more expensive version of a product than they originally intended.
Libraries can upsell too. We want our cardholders to end up checking out more items than they originally intended!
To do that, we must always be thinking of ways to offer other collection items to patrons as they checkout.
For instance, if you are running your library’s drive-thru window and a patron comes to pick up their hold on a memoir by a rock star, you can encourage them to log onto your library’s website to listen to that musician’s streaming music.
Or maybe you notice a patron bringing a stack of Regency-era books to your checkout desk. Suggest that the patron also check out DVDs of movies like “Pride and Prejudice”.
If your library is doing a screening of a kids’ movie, be sure to have an abundant number of books for kids in the same genre so that your patrons can leave the movie with a stack of books to read at home.
Look for every opportunity to encourage your patrons to check out more materials.
Harness the power of an eye-catching book cover.
Publishers understand the psychological impact of a good book cover. They spend a ton of money and research to pick the most engaging cover. We can use that to our advantage when we promote collection items.
On digital platforms, you’re trying to get people to stop scrolling as they move their feed. And a beautiful book cover works great for this purpose.
You can also put this concept to work for in-person book displays. Put your books face out. You want people to be drawn in by the beauty of the book cover.
Let someone else pick the items.
Delegate the selection of items to promote to the people who know what they’re doing–your collection or materials selection department.
Or ask the general staff of your library for recommendations. Librarians love it when you ask them what they’re reading. Your biggest problem will be whittling down the answers!
You can also crowdsource collection promotions from your followers. Ask people to share their book recommendations with you on social media or by emailing you.
You can even ask them to record a short video of themselves making their recommendations. Then you can share that content! You can even make a poster or sign featuring a photo of your patron and their book recommendations.
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In this episode, I’ll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very specific space.
Kudos go to the Thayer Public Library. Watch the video to find out why they’ve earned this week’s kudos.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months.
But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the modern library does.
We must make sure our community understands who we are right now. And there is a movement to do that through storytelling.
One of those storytellers is Evelyn Shapiro, Promotions Manager at Champaign Public Library in Illinois. As I was preparing to speak at Content Marketing World, I reached out to Evelyn to ask for details about her content marketing campaign, A Library for Life.
Evelyn graciously shared the story of how she compiled this amazing YouTube playlist of patrons who shared the relevance and importance of the Champaign Library’s work. And she’s permitted me to share what she wrote with you.
I hope you will find inspiration in her words. But also, I hope you will see how practical and, frankly, easy it is to gather and tell stories about the ways your library is changing lives.
“Libraries are one of the best ideas humans have ever had.”
Danielle Borasky, Vice-President, NoveList
“Friends and colleagues have told me that connecting with amazing people is one of my superpowers. It’s funny because I can’t help thinking—doesn’t everyone feel like they know truly remarkable people?”
“So, part of the genesis of the project came through the #LibraryLove shared by Karin Markovitch, the parent I interviewed. She had been sharing the most fantastic comments and stories with us in social media posts, tagging the library, also in person with the desk staff. She is just a natural library ambassador, brimming with appreciation.”
“I kept thinking about how I wanted to share her enthusiasm and appreciation of what we offer with the world, but especially with local community members who might not know about or use the library, and with staff because we never tire of hearing that our efforts and expertise result in a positive experience and impact for customers.”
“Our Teen Librarian Kathie Kading was keen on introducing me to Mallory Morris, the educator I interviewed. Mallory’s energy is pure magic, and she can speak with authority about the impact the library has on teachers’ and students’ lives. Interviewing her would mean other people would get to hear her stories, in her words. She was able to put together our group of teen interviewees, drawing from students at her school (across the street from the library) which turned out to be powerful testimony as well.”
“Also, a colleague in the children’s department introduced me to an area artist, Stacey Robinson, who was using the study room next to the children’s desk as his studio, coming in regularly and drawing illustrations for a graphic novel he was creating. She had gotten to know him over time and wanted to be sure I knew his story. (He ended up surprising her by thanking her by name in the acknowledgments of his book!)”
“I connected with him, and it turns out we know people in common in town in the art/design/theatre/dance/music worlds. Again, he was passionate about the library and spoke so well about what a treasure this place is. I wanted to be able to share his story. He also teaches on the University of Illinois campus in the Art + Design department and is a lot of fun to follow on social media.”
“So, momentum had started building and because it was our tenth anniversary in this building, I realized I could propose the project as interviews with ten community members. It was our first video project and not part of my original budget that year, but it was the right timing to ask.”
“Once approved, I needed to build my list of who I would bring on camera. I knew about some of the range I wanted and topics I wanted to highlight including a parent and teen, a Board member, and someone who could speak about the Branch. Our director was able to recommend three of those featured—Candace, Thom, and Rajiv.”
“While working on developing our strategic plan, we invited a group of community members (around 50) to a retreat here to talk about the library and community needs. In one session I attended, Charlisa spoke up about the Douglass Branch, what libraries meant to her as a child, and how children access literacy in our community. I was so compelled by what she had to say. Charlisa has become a very active participant on our social streams as well.”
“Around this time, I’d met a new-to-the-community social media manager named Huan who worked remotely with an international org in communications and marketing. It turned out she spent a lot of time in our new walk-in co-working space for area entrepreneurs. She used it as her office and was getting involved with supporting the library in a few different ways—through a United Way young professionals project and through serving on the Library Friends Board. We met by chance in the FriendShop Bookstore. At the time, she was volunteering in the shop, and we had a chance to chat. She had an international perspective, having lived, and worked in co-working spaces in London. She could compare what we offered here with co-working amenities in a Big City.”
“I already knew Amanda personally and at this time she was heading up the local Project READ initiative and both our locations were public sites where their group offered tutoring. I love talking with her about making good things happen in our community. She had held the role of liaison for families as part of a school program our daughter participated in. I had seen how fluidly she moved in different worlds and languages and what an effective advocate she is. She turned out to be an ideal example of how the library partners with community groups and how our services help immigrants.”
“I learned to bring a stash of tissues with me each time because someone always started crying. The stories were so heartful. I’ve also thought about additional ways we could share these stories, including in print somehow. I haven’t even transcribed them yet or pulled quotes from them. There may be obvious ways to expand and reuse their stories. The key seems to be selecting people who could talk glowingly about the library, without a lot of prompting from me.”
“As communicators, we focus a lot on our messages, as we need to. However, I see our role as much as a listener—how else can we share great comments and stories?”
Evelyn Shapiro is Promotions Manager at Champaign Public Library in Illinois. Before that, she worked in graphic design and has more than 75 published books and CDs to her credit, along with numerous awards from Parents’ Choice, University College and Designers Association, and the Chicago Book Clinic.
Is your library telling stories about your work and your patrons? I’d love to see and share those stories! Send me an email with more information.
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In this episode, I’ll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote and for me, it was the most relevant takeaway for libraries from this year’s conference.
We’ll also share kudos for an amazing library promotional video. Watch the video to see which library we’re highlighting this week.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic.
“The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to emerge in every industry in the post-viral era.
A return to normal after an event like the pandemic is extremely challenging. It calls for libraries to reimagine and reform the work they do to meet their community’s needs in new ways.
Libraries seem to have the most angst about this change with regards to programming.
I have talked with many library staff members who truly enjoy creating and presenting programs. The process brings them fulfillment and purpose. And the idea that the pandemic may have permanently changed the way the public engages with library programming makes them sad and nervous.
I’ve been thinking about this a lot lately.
Change is scary and uncomfortable. But it also gives us an opportunity to approach library programs in a way that is more strategic. We have the chance to make sure our programming is creating deep relationships with our community.
Here are eight things to keep in mind as you begin to re-create your library programs in the age of The Next Normal.
Be realistic about the hurdles
Before the pandemic, libraries got a lot of program and event traffic from people who walked in to check out a book or browse the collection. They noticed an event or program happening in the library and joined in.
Because of the pandemic, libraries have implemented convenience services, like curbside pickup and book bundles. The community needs those services. But they also impact the number of physical visits to your library and in turn, the number of people who come across a program impulsively.
There is also a significant portion of the community who is not comfortable (yet) with going back to a public indoor space. Others discovered virtual programming during the lockdown and now prefer it.
We must acknowledge that the pandemic may have changed the way people interact with library programming. When you give yourself and your library permission to accept that premise, you can begin to rebuild and reimagine the way your library creates and promotes programs.
Plan fewer, but more quality programs
The Next Normal is a great time for libraries to re-evaluate the programs they offer.
I propose that libraries reduce the number of programs that they do. Instead, spend more money and more time planning quality programs that are unique to your community.
Set your promotional boundaries and stick to them
Library marketers are often expected to promote every program at a library, months in advance. The Next Normal is a great time to set down some ground rules for which programs get promoted and how those promotions will be carried out.
As you are determining the boundaries that will work best for your library, you may have to experiment with how far in advance you promote programs and on what channels.
Remember that your community’s schedule and expectations have changed in the wake of the pandemic. The promotions you did before the pandemic may not work in The Next Normal.
Track the results of your promotions so you can identify those changes and create new ground rules for your promotional work. Once you set those rules, stick to them.
You may be pressured to make exceptions. And there may be co-workers who don’t appreciate the effort you are making to do the best job of marketing for your library. That’s okay.
If you create a plan that puts the interest of your community and your library at its core, you will be successful.
Make promotions part of your program planning
As you begin to put your program together, make it a habit to think about the marketing piece. Ask yourself:
Who will be your target audience?
What is the best way to reach them?
How much time will it take you (or your co-workers who help with marketing) to create the pieces you’ll need to promote your event properly?
What will your event hashtag be?
If there are other library staff who will be involved in promotions, make sure you give them a heads up in plenty of time. For example, if your library has a social media manager, try meeting with them once a month to let them know about the programs you’re putting together.
Choose your promotional platforms carefully.
Community members may ignore promotions because they are overwhelmed by the sheer number of marketing messages they receive. Libraries tend to want to promote everything on all channels. Let’s be more intentional.
If your community actively engages with your Facebook posts, use that to your advantage. Create events on Facebook for your programs so that potential attendees get a reminder as the day of your program draws near. You can also buy Facebook ads or boost your posts to target specific demographics, even if you have a small budget.
If your community prefers interaction on another social media platform, like Instagram, spend your time and energy promoting your events there. Instagram Stories are a great way to build excitement.
Perhaps your library has a receptive and engaged email list. Add a program suggestion to your reading recommendation emails. Or send an email with a program announcement to a targeted audience.
Leverage your presenters
The Next Normal is the time to get as much promotion out of your speakers, presenters, and sponsors as possible. They likely have a ready-made audience that may like to attend your event. Ideally, this kind of collaborative promotion should be a part of your agreement with each participant.
You can make it easy on presenters by sending them a pre-written social media post or blurb for their email newsletter promoting their appearance. Supply them with copy, images, video, print assets, and anything else they need to help you spread the word.
Create some FOMO (fear of missing out)
FOMO is a powerful tool for getting more attendance at your programs. Your registered patrons and past program attendees can provide social proof that your event is going to be amazing. Let them help you build hype.
About a week before the event, send an email reminder or a social media message to everyone who has registered or shown interest in your program. Encourage them to brag that they’ll be attending. Include a pre-written social media message to make it easy to share.
Remember your real goal
At the end of the day, programs should help your library create a relationship with those cardholders. We want them to come to us for all their problems, and all their questions, and all their needs.
This is a more holistic approach than merely counting attendance numbers. Creating that engaged community will make your work worth all the effort.
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I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan.
I research restaurants. I research tourist attractions. I check to see if there’s a library in the area. I might even jump onto Google Street View and “walk” the area myself to make sure I’ll know where I’m going.
I do all of this because I want to get the most value out of the time I’m spending in a new place. I don’t want to miss anything fun, interesting, or historic.
But occasionally, I’ll stumble upon something amazing that I didn’t find in my research. Those discoveries always end up being completely amazing.
On my first few hours in Edinburgh, Scotland, I had lunch in a tavern. As I left a tour of Holyrood Palace, I realized I hadn’t eaten in 12 hours. I was starving. I didn’t feel like walking another mile to one of the restaurants I had chosen in my pre-trip planning.
I found Tolbooth Tavern tucked into a tiny corner of an ancient-looking wall near Holyrood Palace. It looked quiet and unassuming. And everything on the menu posted outside sounded delicious.
It was the best meal I had in Edinburgh. The haggis was spectacular and beautiful. The beer was perfect. The atmosphere was exactly what I imagined I’d find in that city. It’s one of my favorite memories of the trips.
What in the world does this have to do with library marketing?
On most occasions, I believe in planning. A well-executed marketing plan that’s strategic and focused is the best recipe for library marketing success.
But sometimes, you can stumble upon an amazing promotional opportunity that you didn’t plan for. And those unexpected opportunities can be surprisingly successful.
If inspiration strikes or you see a chance to grab a new marketing or promotional opportunity, you should absolutely do it. A quick pivot can lead to engaging and successful promotions.
Planning for the unpredictable
Anyone can include some flexibility in their marketing schedule. The key lies in planning… which sounds contradictory. But the trick is simple.
When you’re laying out your regular marketing schedule, be sure to deliberately leave holes where you might be able to drop in promotions.
In general, most of your editorial calendar, around 75 percent, will consist of promotions that have hard deadlines. The rest, 25 percent, can be open spaces for those opportunities that you cannot plan for.
How does this work, exactly?
Be on the lookout for opportunities to do some flexible marketing. Great promotional stories sometimes appear unexpectedly. They may include:
User-generated content on social media
A connection to an event happening in pop culture
A suggestion from a customer or staff member
An idea you got from another library
A last-minute opportunity from a vendor or a partner organization.
A great event that’s been planned by a branch at the last minute.
If you purposefully leave 25 percent of your editorial calendar open, you can seize these opportunities for the space you’ve deliberately set aside.
Example: My library turned around a movie promotion sent to us by a vendor, who offered a free first-run movie streaming on their site on the same day that the movie was released into theaters.
We got word a week before the movie premiere. The movie had a great cast that we thought might be popular with our cardholders.
We swung into gear. We created graphics for our website, social media, and an email campaign to let users of our digital services know about the promotion. We managed to do all of this in two days.
And the promotion was a success! On a normal day, we stream about 25 movies to cardholders. After this promotion, we streamed 244 copies of this first-rate movie alone.
This happened because we left holes in our calendar for opportunities just like this.
You won’t have to turn a last-minute campaign around every week or even every month. But when you do… it will be worth it. Sometimes the gold nuggets of promotion are the ones you can’t plan of time!
The benefits of flexibility in your library promotions
Flexible marketing can be fun. You may do some of your best work when you are formulating promotions in a few days or a few hours. A deadline or a great idea with a time limit can push you and your staff to be creative in ways you’ve never imagined.
Flexibility allows you to adapt to unforeseen shifts in your community’s needs and wants.
And flexible marketing makes it easy to continuously improve the way you do library marketing. It gives you an excuse to experiment.
And when you do that, you will learn new things about your audience, what they like, and what they dislike. Your marketing overall will improve.
What happens if I don’t have anything to fill my calendar holes?
Nothing.
Give yourself a break. Take that day off from promoting your library.
I know this is a crazy concept coming from a blog that is all about library marketing. But we need to spend more time in reflection if we want our library marketing to be amazing.
True creativity, the kind that adds value to your workplace and your life, is something that needs to be treasured and cultivated. If you want your library to succeed, you need to take time to be creative.
An unfilled hole in your editorial calendar is the perfect opportunity for that.
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In this episode, I’ll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions?
I’ll talk about the three most common boo-boos and give you ideas for avoiding these pitfalls. Don’t worry… you can do it!
Watch to find out who gets kudos!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.
And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.
Super Library Marketing: Practical Tips and Ideas for Library Promotion 