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collection marketing

You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34 WATCH NOW This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader's advisory expert. Her seminar made me think about how to improve library book promotion. You'll learn... Continue Reading →

Seven Big Revelations I Had About Library Collection Marketing and How You Can Avoid Making the Same Mistakes

Four weeks ago, I started my new job. In my previous role at a major metropolitan system serving a population of nearly a million people, I thought I knew people who were wild about books. But these folks at my... Continue Reading →

MY BIG ANNOUNCEMENT!

The Library Marketing Show: Episode 30 WATCH NOW I have a huge announcement for readers of SuperLibraryMarketing.com and viewers of The Library Marketing Show! In this episode, I share why I'm making a big change in my career and what... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

Watch Now There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and... Continue Reading →

The Library Marketing Live Show Episode 5: Ideas for Marketing Your Library’s Collection

Watch it now Can you answer this super short survey about the live show? I need some feedback, please! Things We Talked About Collection marketing! Tracy from Wright Memorial Public Library asked to talk about marketing the collection. I do... Continue Reading →

How to Pick Books and More for Collection Marketing

I am not a librarian but sometimes I play one at work sometimes. One of my favorite parts of the marketing my public library is choosing books, eBooks, audiobooks, movies, and magazines to promote to our cardholders. Collection marketing is... Continue Reading →

Get Your Pinterest in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's LinkedIn, Facebook, Twitter, and Instagram accounts and do the following: Clarify your library's social media... Continue Reading →

Did You Notice? This Website Has a Super New Name!

Ladies and gentleman, this week I made an important decision. I took a leap and decided to rebrand this website. I have been thinking about you for months (were your ears burning?) I've been thinking about your jobs, your passion,... Continue Reading →

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