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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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collection marketing

Your Library CAN Compete With Amazon for Readers! Here Are 4 Ideas To Beat the Big Box Giant at the Book Game🏆

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →

You Don’t Have to Choose Between Print and Digital Books: How to Promote Your Collection to Patrons Who Use BOTH Formats

Image courtesy Cincinnati and Hamilton County Public Library Dear readers: I have a poll for you to take this week. Thanks in advance! Answer this question How many times have you been asked the question: which do you prefer most,... Continue Reading →

A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →

My Favorite Session at #PLA2022: How One Library Increased Circulation by 79 Percent DURING the Pandemic! [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

I have an obsession. I check my holds list on my library's website pretty much every single day. This is no lie. At my library, each cardholder has a dashboard. You can see all the items you've put on hold... Continue Reading →

Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →

Four *Easy* Ways to Promote Your Library’s Children’s Collection

Watch Now The Library Marketing​​​​​​​​ Show, Episode 109 In this video, I'll share four ways you can make sure the public knows about the many wonderful children's books you have in your library's collection. Kudos in this episode go to... Continue Reading →

Now, More Than Ever, Your Library MUST Market the Collection!📚📚 Here’s Why.

Watch Now The Library Marketing Show, Episode 69In this episode, Angela explains why she believes that marketing your library's collection will keep your library afloat during these trying times. She'll lay out three reasons why at least 50 percent of... Continue Reading →

You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34 WATCH NOW This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader's advisory expert. Her seminar made me think about how to improve library book promotion. You'll learn... Continue Reading →

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