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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

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The Library Marketing Show, Episode 53.

Angela issues a call to action to libraries to join in the movement to create a new utility… one that will ensure everyone in your community truly has access to library.

Also Kudos to the Nashville Public Library for their incredibly creative curbside video. You just have to watch it!  Nominate someone to receive kudos by commenting below or on SuperLibraryMarketing.com.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series on YouTube to get a new video tip for libraries each week! Thanks for watching.

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Tips for Dealing With Angry Patrons When Your Library Reopens

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The Library Marketing Show, Episode 49

Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are having trouble accepting the new rules and regulations. She also has a special message for library managers-PLEASE WATCH!

Do you have more tips to share with your fellow library staffers? Please add your suggestions in the comments.

Also Kudos to Poudre River Public Library District. They have a fun and innovated curbside service for kids called Bag ‘O Books. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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The Library Marketing Show, Episode 48

Angela is back in her outdoor work tent and this week, she’s sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media? Can you guess? Listen and then join the conversation–let her know what works best for your community in the comments.

Also Kudos to the Toledo-Lucas County Public Library for their Safe Work Playbook. This is the best physical library building reopening document I’ve come across.  

What did you think of this episode? Do you love a specific library’s Facebook work? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Which Libraries Are Kicking *ss on Facebook? A Viewer Seeks Inspiration

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The Library Marketing Show, Episode 47

Angela answers a viewer question from a librarian at Pearsall Public Library. This librarian feels like she’s “drowning” on Facebook. She wanted to know if there were any libraries doing a great job on Facebook right now. The answer is…yes! Watch for my picks and add your own library Facebook page to the comments.

Also Kudos to everyone doing curbside service videos.

Don’t forget to subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Want more Library Marketing Show? Watch previous episodes!

I also have a new video series, 60-Second Book Reviews.

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

 

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Why the Circle of Promotion is Your Best Bet for Library Marketing

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The #LibraryMarketing Show, Episode 46

Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela’s former library that she talks about in this video.

Also Kudos to the Spartanburg County Public Library. They are doing a Pandemic time capsule, which is a fun activity. Their contest rules are also hilarious! Check it out here. 

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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The Very Latest Research on Social Media and How It Affects Library Marketing

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The #LibraryMarketing Show, Episode 45

Angela goes over the latest study from Sprout Social which lays out the latest research on how people are using social media, plus how they view social media use by brands. The same study then compares how marketers *think* people use social media and how they view brands. The difference is fascinating, and there is a lot of great insights for libraries.

Also Kudos to the Monroe County Public Library. They released a video called “A Cautious Path to Phasing In Services” which manages to be formal and light-hearted at the same time.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

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The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email will increase the chances your recipients will open and engage with your emails. Here is the article with all the fantastic magnet or trigger or power words Angela mentions in the video, broken up into charts that will help you create an emotional reaction in your readers. Also Kudos to all the libraries creating backgrounds for Zoom and Teams meetings using photos of their libraries. Library Journal has a great list of them. Here’s another great list from the Library Land project. If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Want more Library Marketing Show? Watch previous episodes! Check the Upcoming Events page to see where I’ll be soon. Let’s connect! This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.     
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Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

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In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic.

More Help

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

How Libraries Are Responding to the Coronavirus Threat and How Your Library Can Prep for Any Crisis

Plus kudos go out this week to the Lake Macquarie Library system in Australia. They have a new app and it’s pretty darn amazing.

Subscribe to this series to get a new video tip for libraries each week!

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

Go back

Your message has been sent

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

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In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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