Photo courtesy Cincinnati and Hamilton County Public Library Your subject lines play a significant role in the success of your library email marketing campaigns. They're the first thing your recipients notice about your emails. And a good subject line is... Continue Reading →
https://youtu.be/RotNDKUe6r0 The #LibraryMarketing Show, Episode 162: This episode is my response to a recent comment by a library staffer. They believe that marketing emails aren't worth their time because people receive too many emails from brands. That's a common misconception.... Continue Reading →
Watch the Episode Now The Library Marketing Show, Episode 153: In this episode, I will try to put to rest a question that continues to permeate the library marketing world. Libraries are defenders of truth, democracy, and privacy. And in... Continue Reading →
First impressions are important. The subject line of your library marketing email is your first chance to communicate the value of your email to the person receiving it. It may be your ONLY chance to get someone's attention to engage with... Continue Reading →
Last week, I wrote about the new email marketing data that changed the way I think about email and libraries. This week, I wanted to share more new tips to help you improve the chances your email subscribers will act.... Continue Reading →
The most powerful tool you have to reach your community is email. I know there are some readers who don't believe me. But here's a fact that cannot be denied: 90 percent of Americans over the age of 15 use... Continue Reading →
The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →
Watch Now The Library Marketing Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →
This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 