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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library email marketing

Email is Not Dead! Here are Eight New Ways to Help You Get the Best Results With Your Library Email Marketing

I have a thing for email marketing. I think it's fun. I like trying to figure out all the pieces. Which subject line is best? To emoji or not to emoji? How much text? What should it say?  What kind... Continue Reading →

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The Tiny Little Mistakes That Ruin Your Library Marketing Emails AND How to Fix Them!

NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →

Teens Read Emails. Here’s How To Make Sure They Notice Yours!

I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

One Gigantic Library Email Marketing Mistake To Avoid

This post is a short. That's because I want to share just one tip this week. No need to blow up the wheel or create a whole new strategy or have a bunch of meetings. This week, there is just... Continue Reading →

Avoid Email Vanity! Here Are the Results You Should Measure

I love email marketing. It's one of the most effective tools in the modern library marketer's toolbox. Emails are a direct way to interact with your cardholders and your community. They are easy to create. You can share stories, collection... Continue Reading →

Eight Easy Secrets to Create Competitive Emails For Your Library

I spend the majority of my day working on email marketing for my library. Marketing your services, collection, and programs to your cardholders by email is powerful. And it's easy. I want to be very clear--you need to be emailing... Continue Reading →

Subject Line Secrets: Get Emails Opened Now!

If you've read my blog for any length of time you know that I believe in email marketing for libraries. At my library, we've used email to communicate with cardholders for more than three years and it's the most powerful... Continue Reading →

The Bloody Hell of Library Marketing Data and How to Stay Sane

Let's be real. When you work at a library, the process of collecting and analyzing data on your marketing initiatives can be messy, tedious, time-consuming, and boring as hell. I speak from experience. I am a data-collection freak but I... Continue Reading →

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