First impressions are important. The subject line of your library marketing email is your first chance to communicate the value of your email to the person receiving it. It may be your ONLY chance to get someone's attention to engage with... Continue Reading →
Last week, I wrote about the new email marketing data that changed the way I think about email and libraries. This week, I wanted to share more new tips to help you improve the chances your email subscribers will act.... Continue Reading →
The most powerful tool you have to reach your community is email. I know there are some readers who don't believe me. But here's a fact that cannot be denied: 90 percent of Americans over the age of 15 use... Continue Reading →
The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →
Watch Now The Library Marketing Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →
This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →
This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →
Watch Now The Library Marketing Show, Episode 62 In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good! She also shares Kudos with the... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 