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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library email marketing

How to Write an Amazing Email Subject Line in Six to Nine Words

First impressions are important. This is true whether you are meeting someone in person for the first time or if you're sending them communication via email. It's particularly true for libraries entering the targeted email marketing space (and I really... Continue Reading →

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You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

I'm going to make a statement. You can agree or disagree. But if there is one thing that I know about marketing a library, it's this: If your library is not sending regular, targeted email messages to your cardholders, you... Continue Reading →

The Most Important Marketing Tool Libraries Need To Start Using Right Now

So you've written or are in the process of writing a strategy for your library content marketing. Now what? You need to build an audience. Without someone to actually listen/read/respond to your marketing, what's the point? The easiest, quickest way to... Continue Reading →

The Perfect Time To Send Cardholder Emails

Now that I've convinced you to send more powerful customer emails to your library cardholders, it's time to talk about the right time to hit the send button. I have one simple rule for library emails--shoot for your cardholders' downtime. A great... Continue Reading →

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