First impressions are important. This is true whether you are meeting someone in person for the first time or if you're sending them communication via email. It's particularly true for libraries entering the targeted email marketing space (and I really... Continue Reading →
I'm going to make a statement. You can agree or disagree. But if there is one thing that I know about marketing a library, it's this: If your library is not sending regular, targeted email messages to your cardholders, you... Continue Reading →
So you've written or are in the process of writing a strategy for your library content marketing. Now what? You need to build an audience. Without someone to actually listen/read/respond to your marketing, what's the point? The easiest, quickest way to... Continue Reading →
Now that I've convinced you to send more powerful customer emails to your library cardholders, it's time to talk about the right time to hit the send button. I have one simple rule for library emails--shoot for your cardholders' downtime. A great... Continue Reading →
