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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Promotion Updates for Instagram, YouTube, and Facebook That You Need To Know!

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The Library Marketing​​ Show, Episode 88

It’s time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook.

Kudos in this episode go to Illinois Prairie District Library for their purchase of a Short Story Cube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Which is the Best Platform for My Library’s Virtual Storytime Videos? Viewer Question Answered!

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The Library Marketing​ Show, Episode 87

In this episode, I’ll answer a question from Jennifer from Lexington County Public Libraries. She writes, “Keeping in mind fair use guidelines, would it be better to post our virtual pre-recorded story times to our Facebook story rather than to our timeline. My understanding is that stories only appear for 24 hours and can be tailored somehow to only reach certain audiences. Do you have any suggestions?”

Kudos in this episode go to Pottsboro Area Library for hosting telehealth appointments at their library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

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The Library Marketing Show, Episode 82

In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I’ll explain why that is.

Kudos in this episode go to the Dallas Public Library, who did a branch grand opening in the middle of the pandemic!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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How to Gather Patron Stories for Library Promotion!

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The Library Marketing Show, Episode 67

In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they love and use the library! Angela shares some tips that any library can use.

Kudos in this episode comes from Carrie Weaver who nominated the Peters Township Public Library for the work they did promoting books during Banned Books Week.

Carrie said, “I have to nominate the staff members at my library who created an awesome video to explain Banned Book Week and show several examples of books that are banned. We also have a display of all of our banned books in the main lobby for people to check out and celebrate their right to read! I am so proud of them!”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

1

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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The Library Marketing Show, Episode 48

Angela is back in her outdoor work tent and this week, she’s sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media? Can you guess? Listen and then join the conversation–let her know what works best for your community in the comments.

Also Kudos to the Toledo-Lucas County Public Library for their Safe Work Playbook. This is the best physical library building reopening document I’ve come across.  

What did you think of this episode? Do you love a specific library’s Facebook work? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

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The #LibraryMarketing Show, Episode 44

When you’re trying to figure out how to get all the work you have to get done during this pandemic and you’re feeling overloaded, the one thing you SHOULD NOT sacrifice is communication with your community. In this episode, Angela shares tips to make room in your day for promotion and for celebrating what you can get done instead of being hard on yourself for what gets left on your “to-do” list.

Also Kudos to The Richland Library in South Carolina. Their marketing team recently won the 2020 American Advertising District three (North Carolina, South Carolina & Virginia) Award WIN for their Access Magazine. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!  

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

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The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email will increase the chances your recipients will open and engage with your emails. Here is the article with all the fantastic magnet or trigger or power words Angela mentions in the video, broken up into charts that will help you create an emotional reaction in your readers. Also Kudos to all the libraries creating backgrounds for Zoom and Teams meetings using photos of their libraries. Library Journal has a great list of them. Here’s another great list from the Library Land project. If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Want more Library Marketing Show? Watch previous episodes! Check the Upcoming Events page to see where I’ll be soon. Let’s connect! This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.     
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You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34

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This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader’s advisory expert. Her seminar made me think about how to improve library book promotion. You’ll learn four things that can help you with your library collection promotion.

Also, KUDOS in this episode go out to Greenfield Public Library in Greenfield, Massachusetts which recently received great press for their pop-up library initiative. Get out of your building and reach out to the community. That’s good marketing!

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  Need help with your library marketing? Email me at ahursh@ebsco.com.

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