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The New Guide to Library Marketing Social Media for 2020! Part Three: How to Make LinkedIn and Pinterest Work as Your Secret Weapons

This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part One: Setting Up for Success

Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →

The Five Most Pressing Social Media Problems Faced by Every Library Marketer

This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →

How to Create a Social Media Strategy That Actually Works

The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →

Get Your Twitter in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should: Clarify your library's social media goals. Audit the current status of your library's social media accounts. Set... Continue Reading →

Three Secrets to Delight People with Your Library’s Instagram

So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →

Three Questions You Need to Ask to Make a Powerful Pinterest Profile

Confession: I am a Pinterest junkie. I've loved the platform since its infancy. When it debuted in March of 2010, I scored an invite to join from a journalist friend (at that time, you needed an invitation) and it was... Continue Reading →

Why Did People Go Crazy Over This Social Media Post?

Sometimes, luck shines on the hardworking marketer and all the stars align to hand you an unexpected victory. This happened to my library recently. ¬†One of our branches held a stuffed animal sleepover. I'm guessing someone in your library system... Continue Reading →

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