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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Video Marketing

Push Play and Record: The Library’s Guide to Video Production (including a list of equipment to fit your budget!)

Photo courtesy Cincinnati and Hamilton County Public Library There is nothing like putting a face on a story. In my television news days, we worked hard to get on-camera interviews for every story. We knew that there was no better... Continue Reading →

The Behind-the-Scenes Story of How Two Neighboring Libraries Teamed Up To Create a Fake Rivalry Video for Promotional Success

Photo courtesy Cincinnati and Hamilton County Public Library Tamara Murray moved around a lot as a kid. But her family settled in Westerville, Ohio when she was 11 years old. She’s lived there ever since and now works for the... Continue Reading →

Listening Is the Key: How One Woman Turned Her Superpower Into a Video Marketing Series That Changed Public Perception of Her Library

As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →

Videos Can Reach Library Users at Home Now and in the Future. Here’s Your Starter Kit.

In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →

How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

Watch This Episode In this episode of The Library Marketing Show, Angela answers a webinar question: "How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if... Continue Reading →

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