In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →
Watch This Episode In this episode of The Library Marketing Show, Angela answers a webinar question: "How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if... Continue Reading →
Regular readers of this blog know that I love video marketing. So do most marketers. And so do our cardholders. A study released by Hubspot on video marketing found that video marketing has not yet reached its saturation point. More... Continue Reading →
It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →
I have some homework for you. Sometime in the next seven days, I want you to go to the New York Public Library's Facebook page and watch some of the video marketing they've done over the past few months. Specifically,... Continue Reading →
