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The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

WATCH NOW The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Four: Maximizing YouTube for Video Plus What About Tumblr, Snapchat, and TikTok?

This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →

The Latest Data on the Biggest Video Library Marketing Questions

Regular readers of this blog know that I love video marketing. So do most marketers. And so do our cardholders. A study released by Hubspot on video marketing found that video marketing has not yet reached its saturation point. More... Continue Reading →

More Amazing Tips For Guaranteed Success on YouTube

Video is an important tactic for library marketing. I really believe that. To help you make the leap to video, I've created a tutorial to help you set up and run your library's YouTube channel. This post, and the one... Continue Reading →

YouTube Fundamentals to Guarantee Library Marketing Results

Now that you understand the importance of video marketing for your library and you know how to create a video that will be interesting, suspenseful, and drive cardholders back to your channel for more content, let's spend some time talking about... Continue Reading →

What a Firecracker and a Watermelon Have to Do with Library Video Marketing

I am so excited that the focus of marketing in the current era is video. I'm positively giddy at the prospect of how this medium will help us transform the popular view of libraries. The power of video is mind-blowing.... Continue Reading →

Secrets For Library Videos People Will Actually Watch

  Amy Schmittauer Landino is an expert on video and video blogging. Not surprisingly, she is all in on video marketing. She's the Founder of SavvySexySocial.com, Vlog Boss Studios, and author of Vlog Like a Boss. I've watched her channel... Continue Reading →

Powerful Library Video Marketing Ideas To Delight Your Cardholders

If you follow me on Twitter, you know that I'm all in on video marketing. I recently hired a new social media strategist who has a background in documentary filmmaking... you can probably guess where the future of my library... Continue Reading →

Q&A: How a Tongue-in-Cheek Message Sparked Success for Chicago Public Library

A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →

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