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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

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The Library Marketing Show, Episode 54

Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms.

Also Kudos to the Vancouver Island Regional Library for their video “VRL: Stronger Than Ever.”

Click on the YouTube link above to watch the video, get the link for the free tool, and a link to Vancouver’s video.

Nominate someone to receive kudos and share your suggestions for a future Library Marketing Show topic by leaving a message in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn. 

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Google’s New Social Media Platform and What it Means for Library Marketing!

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The Library Marketing Show, Episode 51

Angela talks about Google’s new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard?

Check it out here.

Also Kudos to Kelly Passek, a school librarian in VA. She is delivering books to the kids in her district by drone.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

You might also like these videos

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

 

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The Library Marketing Show, Episode 50

Angela answers a viewer question from a viewer who asked, “Is it okay to post non-library content on your library’s social media accounts?”

Also Kudos to Starkville Public Library in Starkville, Mississippi. See why Angela loves their storytime videos.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Tips for Dealing With Angry Patrons When Your Library Reopens

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The Library Marketing Show, Episode 49

Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are having trouble accepting the new rules and regulations. She also has a special message for library managers-PLEASE WATCH!

Do you have more tips to share with your fellow library staffers? Please add your suggestions in the comments.

Also Kudos to Poudre River Public Library District. They have a fun and innovated curbside service for kids called Bag ‘O Books. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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The Library Marketing Show, Episode 48

Angela is back in her outdoor work tent and this week, she’s sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media? Can you guess? Listen and then join the conversation–let her know what works best for your community in the comments.

Also Kudos to the Toledo-Lucas County Public Library for their Safe Work Playbook. This is the best physical library building reopening document I’ve come across.  

What did you think of this episode? Do you love a specific library’s Facebook work? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Why the Circle of Promotion is Your Best Bet for Library Marketing

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The #LibraryMarketing Show, Episode 46

Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela’s former library that she talks about in this video.

Also Kudos to the Spartanburg County Public Library. They are doing a Pandemic time capsule, which is a fun activity. Their contest rules are also hilarious! Check it out here. 

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

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The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email will increase the chances your recipients will open and engage with your emails. Here is the article with all the fantastic magnet or trigger or power words Angela mentions in the video, broken up into charts that will help you create an emotional reaction in your readers. Also Kudos to all the libraries creating backgrounds for Zoom and Teams meetings using photos of their libraries. Library Journal has a great list of them. Here’s another great list from the Library Land project. If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Your message has been sent

Want more Library Marketing Show? Watch previous episodes! Check the Upcoming Events page to see where I’ll be soon. Let’s connect! This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.     
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How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

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In this episode,  I’ll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ.

I mentioned I’m doing three live webinars this Thursday, March 26 on social media marketing for libraries for EBSCO. The content is all the same for each so register for the time that’s best for you here.

Also Kudos to the Peters Township Public Library in McMurray, Pennsylvania. Like many libraries in the US, they are closed to the public but they created a Hogwarts Digital Escape Room that is pretty fantastic.  

More Help

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

Go back

Your message has been sent

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

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In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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