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Library Marketing Show

You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34

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This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader’s advisory expert. Her seminar made me think about how to improve library book promotion. You’ll learn four things that can help you with your library collection promotion.

Also, KUDOS in this episode go out to Greenfield Public Library in Greenfield, Massachusetts which recently received great press for their pop-up library initiative. Get out of your building and reach out to the community. That’s good marketing!

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  Need help with your library marketing? Email me at ahursh@ebsco.com.

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Stats to Consider Before Your Library Dumps Facebook!

The Library Marketing Show: Episode 33

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In this episode, we talk about a hot button issue: deleting your library’s Facebook account.

Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go over a few key Facebook statistics to consider before you make a decision. NO JUDGEMENT HERE! Stats are courtesy of Social Media Today.

Also kudos to the Evanston Public Library for their brand-new podcast. It’s getting great buzz and I can’t wait to listen. Read more about the podcast here. And, if you want to start your own, here’s some advice from a library podcast expert.

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

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In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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MY BIG ANNOUNCEMENT!

The Library Marketing Show: Episode 30

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I have a huge announcement for readers of SuperLibraryMarketing.com and viewers of The Library Marketing Show! In this episode, I share why I’m making a big change in my career and what it means for the future of Super Library Marketing and the Library Marketing Show.

Also Kudos to the Oklahoma City Metro Library System! Their customers checked out more than 2 million eBooks in 2019, which is a huge number! It shows that collection marketing is important and effective. It also makes it clear that public libraries need to keep fighting for fair pricing models from publishers and digital vendors.

Want more Library Marketing Show or want to suggest a topic for a future episode? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How to Reverse Engineer Your Library Marketing Social Media Audiences!

The Library Marketing Show: Episode 29

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A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues?

I do, but I reverse engineer it! I’ll explain in this video.

Also, kudos go out to Cesar from the Austin Public Library in Austin, Texas. He wrote an article in the Texas Library Journal on the topic of social media ambassadors, how they work and why your library needs them. We hear a lot about using influencers on social media but the traditional influencer model doesn’t really work for libraries. And this is a version that will work. These are volunteers who willingly help promote your library on their personal social media channels. We know social proof is really important in social media promotion-that idea that other people are really into this one particular thing, your library because it gives people FOMO and a sense that they might be missing out if they don’t get in on some library action! Cesar lays out how his library recruits and uses ambassadors and how they’ve helped the Austin Public Library.   

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

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The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts from the beginning. In your opinion, what are the most important/useful/favorite blog posts and YouTube videos you’ve done over the years?”

Thanks for the question, Brenna! I give the top three blog posts and videos, ranked by views. That means other library marketing pros found them helpful. I hope you will too!

The Top video was Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle! #LibraryMarketing Show: Episode 8.

A close second was Best Free Ways To Reach Non-Cardholders! #LibraryMarketing Show: Episode 13.

And finally, people love Advice for Digital Signage in Libraries! The #LibraryMarketing Show: Episode 21.

Now for the top three blog posts. The top post is The Best Library Customer Service Advice from an Expert! I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

People also love my early list of the best conference for library marketers. There’s no link because it’s outdated now, but a new list for 2020 is coming out on February 3rd!!

Finally, one of the most popular posts is about how my library increased participation in our summer reading program by 97% one year!

And KUDOS go out to the East Baton Rouge Parish Library System because they have a Library Road show! It’s a whole 30-minute show on YouTube.  It’s well-produced and informative. Great job!

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

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Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: “Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in our service and I’m thinking a one-pager with some face to face training will help. Marketing teams (if the service is lucky to have one!!) are generally small and we need everyone to take ownership!”

Plus you’re gonna want to watch through the Kudos sections!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

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In this episode of The Library Marketing Show, Angela answers a webinar question: “How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if patron missed that wave of new promotion they probably don’t know about it (especially databases and other electronic resources). Do you ‘re-promote’ and how?”

I was at a conference where I heard a marketing expert named Andrew Davis talk about tiered distribution. The approach takes advantage of a consumer cycle of excitement. I talk about that in the video!

Also kudos to Champaign Public Library for their “Why People Love the Library” video. The production value is beautiful, and they did a really good job showing the library as a diverse, welcome space. They really give you a sense that their library is modern and more than books. The last soundbite is the best! Watch the video here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Welcome New Cardholders and Make Them ❤️ Your Library! The Library Marketing Show: Episode 24

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Lisa at Oshkosh Public Library asks “Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow up to gauge their new cardholders’ experiences and ultimately turn them into regular library users? I’m talking about libraries that do a great job engaging with new cardholders – not just bombarding them with all the rules involved with using the library.”

I use an email drip campaign to introduce the best of what my library offers. But readers, help a sister out! Tell us what you do in the comments.

KUDOS this week to the Princh blog for their blog article “Why The Library Intimidates Me.” It was heartbreaking and great food for thought for library marketers. Read it here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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