Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Open Search
Tag

super library marketing

What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

WATCH NOW

In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

3

MY BIG ANNOUNCEMENT!

The Library Marketing Show: Episode 30

WATCH NOW

I have a huge announcement for readers of SuperLibraryMarketing.com and viewers of The Library Marketing Show! In this episode, I share why I’m making a big change in my career and what it means for the future of Super Library Marketing and the Library Marketing Show.

Also Kudos to the Oklahoma City Metro Library System! Their customers checked out more than 2 million eBooks in 2019, which is a huge number! It shows that collection marketing is important and effective. It also makes it clear that public libraries need to keep fighting for fair pricing models from publishers and digital vendors.

Want more Library Marketing Show or want to suggest a topic for a future episode? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

2

How to Reverse Engineer Your Library Marketing Social Media Audiences!

The Library Marketing Show: Episode 29

WATCH NOW

A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues?

I do, but I reverse engineer it! I’ll explain in this video.

Also, kudos go out to Cesar from the Austin Public Library in Austin, Texas. He wrote an article in the Texas Library Journal on the topic of social media ambassadors, how they work and why your library needs them. We hear a lot about using influencers on social media but the traditional influencer model doesn’t really work for libraries. And this is a version that will work. These are volunteers who willingly help promote your library on their personal social media channels. We know social proof is really important in social media promotion-that idea that other people are really into this one particular thing, your library because it gives people FOMO and a sense that they might be missing out if they don’t get in on some library action! Cesar lays out how his library recruits and uses ambassadors and how they’ve helped the Austin Public Library.   

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

2

The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

WATCH NOW

The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts from the beginning. In your opinion, what are the most important/useful/favorite blog posts and YouTube videos you’ve done over the years?”

Thanks for the question, Brenna! I give the top three blog posts and videos, ranked by views. That means other library marketing pros found them helpful. I hope you will too!

The Top video was Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle! #LibraryMarketing Show: Episode 8.

A close second was Best Free Ways To Reach Non-Cardholders! #LibraryMarketing Show: Episode 13.

And finally, people love Advice for Digital Signage in Libraries! The #LibraryMarketing Show: Episode 21.

Now for the top three blog posts. The top post is The Best Library Customer Service Advice from an Expert! I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

People also love my early list of the best conference for library marketers. There’s no link because it’s outdated now, but a new list for 2020 is coming out on February 3rd!!

Finally, one of the most popular posts is about how my library increased participation in our summer reading program by 97% one year!

And KUDOS go out to the East Baton Rouge Parish Library System because they have a Library Road show! It’s a whole 30-minute show on YouTube.  It’s well-produced and informative. Great job!

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

Watch Now

Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: “Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in our service and I’m thinking a one-pager with some face to face training will help. Marketing teams (if the service is lucky to have one!!) are generally small and we need everyone to take ownership!”

Plus you’re gonna want to watch through the Kudos sections!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

1

How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

Watch This Episode

In this episode of The Library Marketing Show, Angela answers a webinar question: “How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if patron missed that wave of new promotion they probably don’t know about it (especially databases and other electronic resources). Do you ‘re-promote’ and how?”

I was at a conference where I heard a marketing expert named Andrew Davis talk about tiered distribution. The approach takes advantage of a consumer cycle of excitement. I talk about that in the video!

Also kudos to Champaign Public Library for their “Why People Love the Library” video. The production value is beautiful, and they did a really good job showing the library as a diverse, welcome space. They really give you a sense that their library is modern and more than books. The last soundbite is the best! Watch the video here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

5

Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

Watch Now

There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and how I almost missed an opportunity to put this one thing to use when making changes to my library’s print publication!

Also Kudos go out to NoveList for the free book The Secret Language of Books, which is incredibly helpful for marketing your collection. You can get a free print or digital copy!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

Watch Now

Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will be in Indianapolis, Indiana.  For more about what I learned at this year’s conference, read this.

And kudos to the organizers of this year’s conference. It was top-notch. The venue, the food, the speakers, the app, the registration information, the speaker process… everything was well-organized and smooth. This was the best conference experience I’ve ever had!

Have an idea for the next Library Marketing Live Show? Submit it now.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now!

Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: “I’m the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides support services to the 19 member libraries in our county. As someone who stepped into this role two years ago where there was no strategic marketing plan in place, could you give some suggestions on best practices when creating a plan from scratch?”

Plus KUDOS go out to the Evanston Public Library in Illinois for their free book distribution centers. Find out why this is a great way to reach non-cardholders and get them introduced to the your library! Read all about their efforts here.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

0

A WordPress.com Website.

Up ↑