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Four Eye-Opening Library Marketing Lessons I Finally Learned When I Left My Library Job and Became a Regular Patron

It's been six months since I walked out of the Public Library of Cincinnati and Hamilton County for the last time as an employee.  You'd think that moving from library staffer to library patron wouldn't be that big of a... Continue Reading →

You Don’t Need a Press Release to Get Good Media Coverage of Your Library! Here’s the Secret Trick From a Former Journalist.

Watch Now The Library Marketing Show, Episode 55 Angela used to work in a TV newsroom and at a library and she shares a secret for getting good press coverage for your library. It doesn't involve writing a press release!... Continue Reading →

Worries in the Library World: Here are Answers to Your Four Biggest Library Marketing Concerns Right Now!

A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →

Your Library is Reopening: How to Communicate New Rules to Your Staff and the Public During a Pandemic

What is your #1 library marketing worry or concern right now? In many parts of the United States, library boards and senior staff have decided to reopen in the next few weeks. My social media feeds are filled with posts... Continue Reading →

Podcast Like a Pro! Amazing Advice from a Library Podcast Expert

Readers, you are in for a treat. I attended a session hosted by Jeff Laser at the Ohio Library Council Conference in Cincinnati. His tips on creating a great library podcast were clear, concise, and actionable. I thought I knew... Continue Reading →

How to Reverse Engineer Your Library Marketing Social Media Audiences!

The Library Marketing Show: Episode 29 WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos... Continue Reading →

The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

WATCH NOW The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

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