Library Marketing Show Episode 10

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Library News: IFLA’s new Idea Store! I’m obsessed. It’s a great place to exchange ideas. Check it out here.

Reader question: Leigh of Pikes Peak Library District asked: I’d like to talk about how to convince the powers-that-be that email marketing is the best thing ever. That email is not dead and ROI is high. That automatic opt-in upon card signup is a great option, and that people expect to be catered to. How to segment and the welcome campaigns…all that good stuff!

I talked about the value of email marketing and made a personal plea to senior leaders to let library marketing professionals do email marketing! Here are some more posts about library email marketing that you’ll want to read.

Be Quietly Relentless! A Guide for How to Win Senior Leadership Support for Your Library Marketing Ideas

Email is Not Dead! Here are Eight New Ways to Help You Get the Best Results

Kudos: To the Tulsa Public Library for their My Neighborhood Library video, which showed the value of libraries AND made me want to move to Tulsa! It had energy, it evoked emotion, it did exactly what it was supposed to do… it made me feel connected to Tulsa and I’ve never been there! Watch it here.

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