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In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I’ll talk about how I handle this situation at my library. We’re all in this boat, right??

As promised, some articles to help convince your skeptical programming co-workers about the importance of writing library marketing text.

Why Marketers Must Learn to Write

KISS Bad Writing Goodbye: How to Save Your Marketing

Why Writing Skills Are Necessary in Marketing

Also kudos to the West Gippsland Libraries in Australia for their hilarious new brand awareness video.

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