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The Library Marketing​​​​​​​​ Show, Episode 126

In this episode, I’ll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, “Aside from the obvious budgetary considerations if public libraries use themes from a national Summer Reading organization (CSLP, iRead, etc.), is it better for us to (1) create a unique set of graphics for our library’s use that differ from year-to-year, (2) create a unique and on-brand set of graphics for our library to reuse each year, or (3) rely on the national organization’s original themed artwork as part of a unified national library marketing campaign?”

I’ll share my opinion and the 3 reasons why I came to that decision.

Kudos in this episode go to the Geauga County Public Library. Watch the video to find out why!

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