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#LibraryMarketing Show, episode 277

A viewer wants to know how you get people who have a library card but haven’t used it in a long time to return to the library and use the library! That’s a very common question that has stumped library marketers for years.

In this episode of The Library Marketing Show, I share my top four tips for re-engaging inactive cardholders.

Also, I’ll give kudos to a library that received press coverage for an event this year by telling the story of a patron who attended the event last year!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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