#LibraryMarketing Show, episode 225
They’re big and bold. They promise your library continuous exposure to a diverse audience. And… they’re expensive. Are billboards actually a good use of your limited library marketing budget?
I’ll lay out the pros and cons of billboard advertising for libraries in this episode.
Plus, kudos go to a library that received media coverage for bringing back a popular program.
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Super Library Marketing: Practical Tips and Ideas for Library Promotion 
October 19, 2024 at 5:33 pm
I would love to see and hear more examples of how other libraries use billboards.
Does it make sense or is it okay to only use it to promote specific things that are usually big deals to libraries (like summer reading)? Do billboards ever “get boring”? If half the time people don’t remember them anyway, does putting out new content even matter? Is this one of those instances it’s okay to keep reusing the same thing until it *sticks*?
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