Why Blindly Following Marketing Advice Can Lead You Astray

#LibraryMarketing Show, episode 253

The subject of today’s episode may surprise you. I want to talk about expert marketing advice. As a library marketer, you should take the advice of experts, including myself, with a grain of salt. I’ll explain in this episode.

Plus our kudos will be given to a library that did some promotional work AFTER an event. I’ll show you why this is a brilliant strategy.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

Angela Hursh, Library Marketing Expert

Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.

Author archive Author website

August 7, 2024

Expert Advice, library marketing, library marketing advice, library marketing ideas, Library Marketing Show, Library Marketing Strategy

Super Library Marketing: Practical Tips and Ideas for Library Promotion