In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”
Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!
Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.
If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.
Check the Upcoming Events page to see where I’ll be soon. Let’s connect!
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Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
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